Is this the Joe Camel of Celluar?

As every brand manager will tell you, when it comes to building a loyal customer base, you want to hook ’em early and hook ’em often. This may be some of the motivation behind Tomy’s upcoming line of remote controlled toddler toys that are controlled via cell phones. It’s never too early to get little Biff and Ashley on the FamilySharing plan so they can “ring up” their toys in the back of the family Hummer.

[Via MobileBurn]